{"id":3703,"date":"2020-11-19T14:49:13","date_gmt":"2020-11-19T13:49:13","guid":{"rendered":"https:\/\/bettybetty.de\/?page_id=3703"},"modified":"2020-12-16T14:31:51","modified_gmt":"2020-12-16T13:31:51","slug":"prozess","status":"publish","type":"page","link":"https:\/\/bettybetty.de\/en\/prozess\/","title":{"rendered":"PROCESS"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"grid":"{\r\n  \"colCount\": 12,\r\n  \"colGutter\": 1.2,\r\n  \"rowGutters\": [\r\n    2,\r\n    16,\r\n    12,\r\n    1,\r\n    2,\r\n    12,\r\n    1,\r\n    2,\r\n    12,\r\n    1,\r\n    2,\r\n    12,\r\n    1,\r\n    2,\r\n    4\r\n  ],\r\n  \"frameMargin\": 6,\r\n  \"topFrameMargin\": 0,\r\n  \"bottomFrameMargin\": 0,\r\n  \"rowAttrs\": [\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {}\r\n  ],\r\n  \"bgColor\": \"#ffffff\",\r\n  \"cont\": [\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<h1 class=\\\"_bb_default_title\\\">The PROCESS is our inspiration.<\/h1>\",\r\n      \"align\": \"bottom\",\r\n      \"row\": 0,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 16,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 7,\r\n      \"frameOverflow\": \"\"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<h2 class=\\\"_bb_default_description\\\">Our working method is based on research and exchange. We analyse information, question the established and\u00a0enable interaction. In an agile process, we develop a common understanding of the goal, generate content and deliver holistic design solutions.<\/h2>\",\r\n      \"align\": \"top\",\r\n      \"row\": 1,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 22,\r\n      \"frameOverflow\": \"\"\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n      \"align\": \"middle\",\r\n      \"row\": 2,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 2603,\r\n      \"attid\": 3799,\r\n      \"sizes\": {\r\n        \"full\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_4096\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_3840\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_3200\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_2560\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_1920\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_1280\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_1024\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_768\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_512\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_265\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\"\r\n      },\r\n      \"w\": 2400,\r\n      \"h\": 1350,\r\n      \"ar\": 0.5625,\r\n      \"alt\": \"\",\r\n      \"frameOverflow\": \"both\",\r\n      \"lightboxoff\": true\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<h3 class=\\\"_bb_default_subtitle\\\">A\u2014Explore<\/h3>\",\r\n      \"align\": \"bottom\",\r\n      \"row\": 3,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 9,\r\n      \"frameOverflow\": \"\"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_bb_default_content_m\\\">With the help of analysis, workshops and qualitative studies we go in search of identity. Together with our clients, we discover the essential characteristics and identify the strongest aspects in order to design them for the respective project.<\/p>\",\r\n      \"align\": \"bottom\",\r\n      \"row\": 4,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 10\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<ul class=\\\"accordion_2 css-accordion_2\\\"><li class=\\\"accordion_2-item\\\"><input id=\\\"item1\\\" class=\\\"accordion_2-item-input\\\" name=\\\"accordion_2\\\" type=\\\"checkbox\\\" \/><label class=\\\"accordion_2-item-hd\\\" for=\\\"item1\\\"><span class=\\\"_tooltip_title_new\\\">SERVICE PORTFOLIO<\/span><\/label><div class=\\\"accordion_2-item-bd\\\"><p class=\\\"_bb_default_content_s\\\"><br \/>BOTTOM UP INVOLVEMENT PROCESSES<br \/>DESIGN CONSULTING<br \/>DESIGN RESEARCH<br \/>MARKET ANALYSIS<br \/>SHAREHOLDER ANALYSIS<br \/>STAKEHOLDER ANALYSIS<br \/>STRATEGY CONSULTING<br \/>QUALITATIVE RESEARCH METHODS\u2028<\/p><\/div><\/li><\/ul>\",\r\n      \"align\": \"top\",\r\n      \"row\": 5,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 8,\r\n      \"frameOverflow\": \"\"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<h3 class=\\\"_bb_default_subtitle\\\">B\u2014Establish<\/h3>\",\r\n      \"align\": \"middle\",\r\n      \"row\": 6,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 11,\r\n      \"frameOverflow\": \"\"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_bb_default_content_m\\\">The mutual understanding of work processes and perspectives creates the basis for the search for the right strategy, an overarching story and a dynamic, creative design concept that fits the identity. Depending on the task, we work with a specially composed team and support our clients in integrating the defined identity into further communication processes.<\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 7,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 14,\r\n      \"frameOverflow\": \"\"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<ul class=\\\"accordion_2 css-accordion_2\\\"><li class=\\\"accordion_2-item\\\"><input id=\\\"item2\\\" class=\\\"accordion_2-item-input\\\" name=\\\"accordion_2\\\" type=\\\"checkbox\\\" \/><label class=\\\"accordion_2-item-hd\\\" for=\\\"item2\\\"><span class=\\\"_tooltip_title_new\\\">SERVICE PORTFOLIO<\/span><\/label><div class=\\\"accordion_2-item-bd\\\"><p class=\\\"_bb_default_content_s\\\"><br \/>BRANDING<br \/>BRAND ARCHITECTURE<br \/>BRAND DEVELOPMENT<br \/>BRAND IMPLEMENTATION<br \/>BRAND STRATEGY<br \/>BRAND STORY<br \/>COACHING<br \/>COMMUNICATION STRATEGY<br \/>CORPORATE DESIGN<br \/>CORPORATE IDENTITY<br \/>INTERIOR DESIGN<\/p><\/div><\/li><\/ul>\",\r\n      \"align\": \"top\",\r\n      \"row\": 8,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 17,\r\n      \"frameOverflow\": \"\"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<h3 class=\\\"_bb_default_subtitle\\\">C\u2014Expand<\/h3>\",\r\n      \"align\": \"middle\",\r\n      \"row\": 9,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 12,\r\n      \"frameOverflow\": \"\"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_bb_default_content_m\\\">Every measure increases the perception of the brand world. With our interdisciplinary team, we use internal and external communication channels at various levels to make identity appear more diverse and experience-oriented step by step.<\/p>\",\r\n      \"align\": \"middle\",\r\n      \"row\": 10,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 15,\r\n      \"frameOverflow\": \"\"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<ul class=\\\"accordion_2 css-accordion_2\\\"><li class=\\\"accordion_2-item\\\"><input id=\\\"item3\\\" class=\\\"accordion_2-item-input\\\" name=\\\"accordion_2\\\" type=\\\"checkbox\\\" \/><label class=\\\"accordion_2-item-hd\\\" for=\\\"item3\\\"><span class=\\\"_tooltip_title_new\\\">SERVICE PORTFOLIO<\/span><\/label><div class=\\\"accordion_2-item-bd\\\"><p class=\\\"_bb_default_content_s\\\"><br \/>BRAND DESIGN<br \/>BRAND MANAGEMENT<br \/>CHANGE PROCESSES<br \/>COACHING<br \/>COMMUNICATION<br \/>EDITORIAL DESIGN<br \/>EXHIBITION DESIGN<br \/>HUMAN RESOURCES DEVELOPMENT<br \/>HR MANAGEMENT<br \/>INFORMATION DESIGN<br \/>INTERIOR DESIGN<br \/>ORGANISATIONAL DEVELOPMENT<br \/>PACKAGING DESIGN \u2028<br \/>PR<br \/>REPORTING<br \/>RETAIL DESIGN<br \/>SIGNALETICS<br \/>SOCIAL MEDIA<\/p><\/div><\/li><\/ul>\",\r\n      \"align\": \"top\",\r\n      \"row\": 11,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 18,\r\n      \"frameOverflow\": \"\"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<h3 class=\\\"_bb_default_subtitle\\\">Z\u2014Renew<\/h3>\",\r\n      \"align\": \"top\",\r\n      \"row\": 12,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 13,\r\n      \"frameOverflow\": \"\"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_bb_default_content_m\\\">Change happens. We guide the change, explore the required actions and develop necessary measures in close cooperation with our partners to lead the existing brand into the future.<\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 13,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 16,\r\n      \"frameOverflow\": \"\"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<ul class=\\\"accordion_2 css-accordion_2\\\"><li class=\\\"accordion_2-item\\\"><input id=\\\"item4\\\" class=\\\"accordion_2-item-input\\\" name=\\\"accordion_2\\\" type=\\\"checkbox\\\" \/><label class=\\\"accordion_2-item-hd\\\" for=\\\"item4\\\"><span class=\\\"_tooltip_title_new\\\">SERVICE PORTFOLIO<\/span><\/label><div class=\\\"accordion_2-item-bd\\\"><p class=\\\"_bb_default_content_s\\\"><br \/>BRAND MANAGEMENT<br \/>CHANGE PROCESSES<br \/>COACHING<br \/>DESIGNCONSULTING<br \/>ORGANISATIONAL DEVELOPMENT<br \/>QUALITATIVE RESEARCH<br \/>WORKSHOPS<\/p><\/div><\/li><\/ul>\",\r\n      \"align\": \"top\",\r\n      \"row\": 14,\r\n      \"col\": 1,\r\n      \"colspan\": 10,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 19,\r\n      \"frameOverflow\": \"\"\r\n    }\r\n  ]\r\n}","phonegrid":"{\r\n  \"colCount\": 12,\r\n  \"colGutter\": 2.1,\r\n  \"rowGutters\": [\r\n    2,\r\n    36,\r\n    36,\r\n    2,\r\n    4,\r\n    36,\r\n    2,\r\n    4,\r\n    36,\r\n    2,\r\n    4,\r\n    36,\r\n    2,\r\n    4,\r\n    5\r\n  ],\r\n  \"frameMargin\": 4,\r\n  \"topFrameMargin\": 0,\r\n  \"bottomFrameMargin\": 0,\r\n  \"rowAttrs\": [\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {},\r\n    {}\r\n  ],\r\n  \"bgColor\": null,\r\n  \"cont\": [\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<h1 class=\\\"_bb_default_title\\\">THE PROCESS <br \/>is our inspiration.<\/h1>\",\r\n      \"align\": \"middle\",\r\n      \"row\": 0,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 48,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 23\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<h2 class=\\\"_bb_default_description\\\">Our working method is based on research and exchange. We analyse information, question the established and\u00a0enable interaction. In an agile process, we develop a common understanding of the goal, generate content and deliver holistic design solutions.<\/h2>\",\r\n      \"align\": \"top\",\r\n      \"row\": 1,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 24\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n      \"align\": \"middle\",\r\n      \"row\": 2,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 871,\r\n      \"attid\": 3799,\r\n      \"sizes\": {\r\n        \"full\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_4096\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_3840\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_3200\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_2560\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_1920\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_1280\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_1024\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_768\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_512\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\",\r\n        \"_265\": \"\/wp-content\/uploads\/BettyUndBetty_Process_ABCZ.svg\"\r\n      },\r\n      \"w\": 2400,\r\n      \"h\": 1350,\r\n      \"ar\": 0.5625,\r\n      \"alt\": \"\",\r\n      \"frameOverflow\": \"both\"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<h3 class=\\\"_bb_default_subtitle\\\">A\u2014Explore<\/h3>\",\r\n      \"align\": \"top\",\r\n      \"row\": 3,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 25\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_bb_default_content_m\\\">With the help of analysis, workshops and qualitative studies we go in search of identity. Together with our clients, we discover the essential characteristics and identify the strongest aspects in order to design them for the respective project.<\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 4,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 29\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<ul class=\\\"accordion_2 css-accordion_2\\\"><li class=\\\"accordion_2-item\\\"><input id=\\\"item-1\\\" class=\\\"accordion_2-item-input\\\" name=\\\"accordion\\\" type=\\\"checkbox\\\" \/> <label class=\\\"accordion_2-item-hd\\\" for=\\\"item-1\\\"><span class=\\\"_tooltip_title_new\\\">SERVICE PORTFOLIO<\/span><\/label><div class=\\\"accordion_2-item-bd\\\"><p class=\\\"_bb_default_content_m\\\"><br \/>BOTTOM UP INVOLVEMENT PROCESSES<br \/>DESIGN CONSULTING<br \/>DESIGN RESEARCH<br \/>MARKET ANALYSIS<br \/>SHAREHOLDER ANALYSIS<br \/>STAKEHOLDER ANALYSIS<br \/>STRATEGY CONSULTING<br \/>QUALITATIVE RESEARCH METHODS \u2028<\/p><\/div><\/li><\/ul>\",\r\n      \"align\": \"top\",\r\n      \"row\": 5,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 33\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<h3 class=\\\"_bb_default_subtitle\\\">B\u2014Establish<\/h3>\",\r\n      \"align\": \"middle\",\r\n      \"row\": 6,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 26\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_bb_default_content_m\\\">The mutual understanding of work processes and perspectives creates the basis for the search for the right strategy, an overarching story and a dynamic, creative design concept that fits the identity. Depending on the task, we work with a specially composed team and support our clients in integrating the defined identity into further communication processes.<\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 7,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 30\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<ul class=\\\"accordion_2 css-accordion_2\\\"><li class=\\\"accordion_2-item\\\"><input id=\\\"item-2\\\" class=\\\"accordion_2-item-input\\\" name=\\\"accordion\\\" type=\\\"checkbox\\\" \/> <label class=\\\"accordion_2-item-hd\\\" for=\\\"item-2\\\"><span class=\\\"_tooltip_title_new\\\">SERVICE PORTFOLIO<\/span><\/label><div class=\\\"accordion_2-item-bd\\\"><p class=\\\"_bb_default_content_m\\\"><br \/>BRANDING<br \/>BRAND ARCHITECTURE<br \/>BRAND DEVELOPMENT<br \/>BRAND IMPLEMENTATION<br \/>BRAND STRATEGY<br \/>BRAND STORY<br \/>COACHING<br \/>COMMUNICATION STRATEGY<br \/>CORPORATE DESIGN<br \/>CORPORATE IDENTITY<br \/>INTERIOR DESIGN \u2028<\/p><\/div><\/li><\/ul>\",\r\n      \"align\": \"top\",\r\n      \"row\": 8,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 34\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<h3 class=\\\"_bb_default_subtitle\\\">C\u2014Expand<\/h3>\",\r\n      \"align\": \"middle\",\r\n      \"row\": 9,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 27\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_bb_default_content_m\\\">Every measure increases the perception of the brand world. With our interdiscipli\u00adnary team, we use internal and external communication channels at various levels to make identity appear more diverse and experience-oriented step by step.<\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 10,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 31\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<ul class=\\\"accordion_2 css-accordion_2\\\"><li class=\\\"accordion_2-item\\\"><input id=\\\"item-3\\\" class=\\\"accordion_2-item-input\\\" name=\\\"accordion\\\" type=\\\"checkbox\\\" \/> <label class=\\\"accordion_2-item-hd\\\" for=\\\"item-3\\\"><span class=\\\"_tooltip_title_new\\\">SERVICE PORTFOLIO<\/span><\/label><div class=\\\"accordion_2-item-bd\\\"><p class=\\\"_bb_default_content_m\\\"><br \/>BRAND DESIGN<br \/>BRAND MANAGEMENT<br \/>CHANGE PROCESSES<br \/>COACHING<br \/>COMMUNICATION<br \/>EDITORIAL DESIGN<br \/>EXHIBITION DESIGN<br \/>HUMAN RESOURCES DEVELOPMENT<br \/>HR MANAGEMENT<br \/>INFORMATION DESIGN<br \/>INTERIOR DESIGN<br \/>ORGANISATIONAL DEVELOPMENT<br \/>PACKAGING DESIGN \u2028<br \/>PR<br \/>REPORTING<br \/>RETAIL DESIGN<br \/>SIGNALETICS<br \/>SOCIAL MEDIA \u2028<\/p><\/div><\/li><\/ul>\",\r\n      \"align\": \"top\",\r\n      \"row\": 11,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 35\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<h3 class=\\\"_bb_default_subtitle\\\">Z\u2014Renew<\/h3>\",\r\n      \"align\": \"middle\",\r\n      \"row\": 12,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 28\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_bb_default_content_m\\\">Change happens. We guide the change, explore the required actions and develop necessary measures in close cooperation with our partners to lead the existing brand into the future.<\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 13,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 32\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<ul class=\\\"accordion_2 css-accordion_2\\\"><li class=\\\"accordion_2-item\\\"><input id=\\\"item-4\\\" class=\\\"accordion_2-item-input\\\" name=\\\"accordion\\\" type=\\\"checkbox\\\" \/> <label class=\\\"accordion_2-item-hd\\\" for=\\\"item-4\\\"><span class=\\\"_tooltip_title_new\\\">SERVICE PORTFOLIO<\/span><\/label><div class=\\\"accordion_2-item-bd\\\"><p class=\\\"_bb_default_content_m\\\"><br \/>BRAND MANAGEMENT<br \/>CHANGE PROCESSES<br \/>COACHING<br \/>DESIGNCONSULTING<br \/>ORGANISATIONAL DEVELOPMENT<br \/>QUALITATIVE RESEARCH<br \/>WORKSHOPS \u2028<\/p><\/div><\/li><\/ul>\",\r\n      \"align\": \"bottom\",\r\n      \"row\": 14,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 36\r\n    }\r\n  ]\r\n}","_links":{"self":[{"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/pages\/3703"}],"collection":[{"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/comments?post=3703"}],"version-history":[{"count":0,"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/pages\/3703\/revisions"}],"wp:attachment":[{"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/media?parent=3703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}