{"id":1115,"date":"2017-10-27T15:36:19","date_gmt":"2017-02-25T11:09:18","guid":{"rendered":"http:\/\/new.bettybetty.de\/stadt-duesseldorf-2\/"},"modified":"2020-12-17T14:10:18","modified_gmt":"2020-12-17T13:10:18","slug":"fortuna-duesseldorf","status":"publish","type":"post","link":"https:\/\/bettybetty.de\/en\/fortuna-duesseldorf\/","title":{"rendered":"FORTUNA D\u00dcSSELDORF"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"grid":"{\r\n \"colCount\": 12,\r\n \"colGutter\": 2.1,\r\n \"rowGutters\": [\r\n 16,\r\n 1,\r\n 4,\r\n 16,\r\n 12,\r\n 12,\r\n 12,\r\n 4\r\n ],\r\n \"frameMargin\": 6,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 0,\r\n \"rowAttrs\": [\r\n {\r\n \"bgcolor\": \"#000000\",\r\n \"bgimage\": {\r\n \"attid\": 1146,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1.jpg\",\r\n \"sizes\": {\r\n \"_1920\": {\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1-1920x1200.jpg\"\r\n },\r\n \"_1280\": {\r\n \"w\": 1280,\r\n \"h\": 800,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1-1280x800.jpg\"\r\n },\r\n \"_1024\": {\r\n \"w\": 1024,\r\n \"h\": 640,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1-1024x640.jpg\"\r\n },\r\n \"_768\": {\r\n \"w\": 768,\r\n \"h\": 480,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1-768x480.jpg\"\r\n },\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 320,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1-512x320.jpg\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 166,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1-265x166.jpg\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true\r\n },\r\n {\r\n \"bgcolor\": \"#ffffff\"\r\n },\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {\r\n \"bgcolor\": \"#ffffff\",\r\n \"row100vh\": false,\r\n \"classes\": \"wow fadeIn\"\r\n },\r\n {}\r\n ],\r\n \"bgColor\": \"#ffffff\",\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

More than just 90 MINUTES<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 6,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

BRAND COMMUNICATION, PACKAGING DESIGN<\/h3>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 8,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Together with its members, FORTUNA D\u00dcSSELDORF has developed a detailed mission statement and defined brand values. These are now to be successively made visible to the public, fans and sponsors.

BETTY + BETTY is revising the mailing for sending out VIP season tickets with a storytelling approach in line with the brand as one of the measures in the context of sponsor-oriented communication.<\/h2>\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 7,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip7.jpg\",\r\n \"align\": \"top\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1431,\r\n \"attid\": 2034,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip7.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip7-1920x1080.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip7-1280x720.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip7-1024x576.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip7-768x432.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip7-512x288.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip7-265x149.jpg\"\r\n },\r\n \"ar\": 0.5625,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"both\",\r\n \"lightboxoff\": true\r\n },\r\n {\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2028,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1-265x166.jpg\"\r\n },\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

BRAND COMMUNICATION\u2014STORYTELLING<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2032,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_4096\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_3840\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_3200\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_2560\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\"\r\n },\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

BRAND COMMUNICATION\u2014STORYTELLING<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2030,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3-265x166.jpg\"\r\n },\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

BRAND COMMUNICATION\u2014STORYTELLING<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2029,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2-265x166.jpg\"\r\n },\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

BRAND COMMUNICATION\u2014STORYTELLING<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

Over 3,000 fan interviews have confirmed that experiencing a Fortuna home-match together means more than just 90 minutes of football. It means goose bumps for many before, during and after the game. Transferred to the mailing, the 17 home-match tickets therefore stand for more than just 17 x 90 minutes of football. They stand for the experience of 17 x Fortuna D\u00fcsseldorf - for 17 x 95. In addition, the mailing is accompanied by another card that the recipient can donate to one of the Fortuna social projects. The community aspect of the Fortuna brand is thus addressed on several levels and leads to the mailing's motto: 18 x 95.<\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

BRAND COMMUNICATION\u2014STORYTELLING<\/h3>\"\r\n }\r\n ],\r\n \"type\": \"carousel\",\r\n \"align\": \"bottom\",\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"size\": \"useCustomAspectRatio\",\r\n \"transition\": \"sliding\",\r\n \"customAspectRatioW\": 22,\r\n \"customAspectRatioH\": 10,\r\n \"centeredSlides\": true,\r\n \"loop\": \"1\"\r\n },\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 0,\r\n \"push\": 0,\r\n \"relid\": 133,\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2035,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1-265x166.jpg\"\r\n },\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

PACKAGING DESIGN\u2014MAILING<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2036,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2-265x166.jpg\"\r\n },\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

PACKAGING DESIGN\u2014MAILING<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2037,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3-265x166.jpg\"\r\n },\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

PACKAGING DESIGN\u2014MAILING<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

In addition to the story, which is taken up via the motto and the enclosed cover letter, the experience is also accentuated on a haptic and visual level. The folded cover is embossed and finished with a special haptic foil. Together with the colour combination of red, gold and white, a high-quality mailing is created.<\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

PACKAGING DESIGN\u2014MAILING<\/h3>\"\r\n }\r\n ],\r\n \"type\": \"carousel\",\r\n \"align\": \"bottom\",\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"size\": \"useCustomAspectRatio\",\r\n \"transition\": \"sliding\",\r\n \"customAspectRatioW\": 22,\r\n \"customAspectRatioH\": 10,\r\n \"centeredSlides\": true,\r\n \"loop\": \"1\"\r\n },\r\n \"row\": 6,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 0,\r\n \"push\": 0,\r\n \"relid\": 134,\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

SERVICES
STRATEGY, BRAND STORY, BRAND COMMUNICATION

TEAM
CONSULTING\u2014MATTHIAS BERGHOFF
DESIGN\u2014ANASTASIOS KOUPANTSIS, PETROS LOLIS, JOHANNES WINKLER

PRODUCTION
DAS DRUCKHAUS

<\/p>

\u2190 BACK TO PROJECTS<\/a><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 7,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 0,\r\n \"push\": 1,\r\n \"relid\": 136,\r\n \"frameOverflow\": \"\"\r\n }\r\n ]\r\n}","phonegrid":"{\r\n \"colCount\": 12,\r\n \"colGutter\": 2.1,\r\n \"rowGutters\": [\r\n 24,\r\n 4,\r\n 8,\r\n 24,\r\n 20,\r\n 20,\r\n 20\r\n ],\r\n \"frameMargin\": 4,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 0,\r\n \"rowAttrs\": [\r\n {\r\n \"bgimage\": {\r\n \"attid\": 1146,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1.jpg\",\r\n \"sizes\": {\r\n \"_1920\": {\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1-1920x1200.jpg\"\r\n },\r\n \"_1280\": {\r\n \"w\": 1280,\r\n \"h\": 800,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1-1280x800.jpg\"\r\n },\r\n \"_1024\": {\r\n \"w\": 1024,\r\n \"h\": 640,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1-1024x640.jpg\"\r\n },\r\n \"_768\": {\r\n \"w\": 768,\r\n \"h\": 480,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1-768x480.jpg\"\r\n },\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 320,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1-512x320.jpg\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 166,\r\n \"url\": \"\/wp-content\/uploads\/2017\/10\/Fortuna_Duesseldorf_1-265x166.jpg\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true\r\n },\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {}\r\n ],\r\n \"bgColor\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

More than just 90 MINUTES<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 1,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1053\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

BRAND COMMUNICATION, PACKAGING DESIGN<\/h3>\",\r\n \"align\": \"middle\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 9\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Together with its members, FORTUNA D\u00dcSSELDORF has developed a detailed mission statement and defined brand values. These are now to be successively made visible to the public, fans and sponsors.

BETTY + BETTY is revising the mailing for sending out VIP season tickets with a storytelling approach in line with the brand as one of the measures in the context of sponsor-oriented communi\u00adcation.<\/h2>\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1054\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/FD_Cover_M_2.jpg\",\r\n \"align\": \"top\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 4020,\r\n \"attid\": 2873,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/FD_Cover_M_2.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/FD_Cover_M_2-512x911.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/FD_Cover_M_2-265x471.jpg\"\r\n },\r\n \"w\": 750,\r\n \"h\": 1334,\r\n \"ar\": 1.7786666666666666,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"top\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1067,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"size\": \"useCustomAspectRatio\",\r\n \"slidesWidth\": null,\r\n \"transition\": \"sliding\",\r\n \"customAspectRatioW\": 19,\r\n \"customAspectRatioH\": 11,\r\n \"centeredSlides\": true,\r\n \"loop\": \"1\"\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2028,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_1-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

BRAND COMMUNICATION\u2014STORYTELLING<\/h3><\/div><\/div>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2032,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_4096\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_3840\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_3200\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_2560\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_4.svg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

BRAND COMMUNICATION\u2014STORYTELLING<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2030,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_3-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

BRAND COMMUNICATION\u2014STORYTELLING<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2029,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Cover_Vip_Umschlag_2-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

BRAND COMMUNICATION\u2014STORYTELLING<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

Over 3,000 fan interviews have confirmed that experiencing a Fortuna home-match together means more than just 90 minutes of football. It means goose bumps for many before, during and after the game. Transferred to the mailing, the 17 home-match tickets therefore stand for more than just 17 x 90 minutes of football. They stand for the experience of 17 x Fortuna D\u00fcsseldorf - for 17 x 95. In addition, the mailing is accompanied by another card that the recipient can donate to one of the Fortuna social projects. The community aspect of the Fortuna brand is thus addressed on several levels and leads to the mailing's motto: 18 x 95. <\/span><\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

BRAND COMMUNICATION\u2014STORYTELLING<\/h3>\"\r\n }\r\n ],\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"middle\",\r\n \"row\": 6,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1630,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"size\": \"useCustomAspectRatio\",\r\n \"slidesWidth\": null,\r\n \"transition\": \"sliding\",\r\n \"customAspectRatioW\": 19,\r\n \"customAspectRatioH\": 11,\r\n \"centeredSlides\": true,\r\n \"loop\": \"1\"\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2035,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip1-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

PACKAGING DESIGN\u2014MAILING<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2036,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip2-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

PACKAGING DESIGN\u2014MAILING<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 2037,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/BettyUndBetty_Fortuna_Detail_Vip3-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

PACKAGING DESIGN\u2014MAILING<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

In addition to the story, which is taken up via the motto and the enclosed cover letter, the experience is also accentuated on a haptic and visual level. The folded cover is embossed and finished with a special haptic foil. Together with the colour combination of red, gold and white, a high-quality mailing is created. <\/span><\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

PACKAGING DESIGN\u2014MAILING<\/h3>\"\r\n }\r\n ],\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

SERVICES
STRATEGY, BRAND STORY,\u00a0BRAND COMMUNICATION<\/h4>

TEAM
CONSULTING\u2014MATTHIAS BERGHOFF
DESIGN\u2014ANASTASIOS KOUPANTSIS,\u00a0PETROS LOLIS,\u00a0JOHANNES WINKLER<\/h4>

PRODUCTION
DAS DRUCKHAUS

\u2190 BACK TO PROJECTS<\/a><\/h4>\",\r\n \"align\": \"top\",\r\n \"row\": 7,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1632\r\n }\r\n ]\r\n}","_links":{"self":[{"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/posts\/1115"}],"collection":[{"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/comments?post=1115"}],"version-history":[{"count":0,"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/posts\/1115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/media\/2762"}],"wp:attachment":[{"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/media?parent=1115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/categories?post=1115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bettybetty.de\/en\/wp-json\/wp\/v2\/tags?post=1115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}