{"id":2817,"date":"2019-11-19T18:35:35","date_gmt":"2019-11-19T17:35:35","guid":{"rendered":"http:\/\/new.bettybetty.de\/?p=2817"},"modified":"2020-12-17T14:04:19","modified_gmt":"2020-12-17T13:04:19","slug":"bridging-it","status":"publish","type":"post","link":"https:\/\/bettybetty.de\/en\/bridging-it\/","title":{"rendered":"BRIDGING IT"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"grid":"{\r\n \"colCount\": 12,\r\n \"colGutter\": 2.1,\r\n \"rowGutters\": [\r\n 16,\r\n 1,\r\n 4,\r\n 16,\r\n 12,\r\n 12,\r\n 12,\r\n 12,\r\n 12,\r\n 12,\r\n 4\r\n ],\r\n \"frameMargin\": 6,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 0,\r\n \"rowAttrs\": [\r\n {\r\n \"bgimage\": {\r\n \"attid\": 2889,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_BIT_start_4.svg\",\r\n \"sizes\": {\r\n \"_4096\": {\r\n \"w\": 2000,\r\n \"h\": 2000,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_BIT_start_4.svg\"\r\n },\r\n \"_3840\": {\r\n \"w\": 2000,\r\n \"h\": 2000,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_BIT_start_4.svg\"\r\n },\r\n \"_3200\": {\r\n \"w\": 2000,\r\n \"h\": 2000,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_BIT_start_4.svg\"\r\n },\r\n \"_2560\": {\r\n \"w\": 2000,\r\n \"h\": 2000,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_BIT_start_4.svg\"\r\n },\r\n \"_1920\": {\r\n \"w\": 2000,\r\n \"h\": 2000,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_BIT_start_4.svg\"\r\n },\r\n \"_1280\": {\r\n \"w\": 2000,\r\n \"h\": 2000,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_BIT_start_4.svg\"\r\n },\r\n \"_1024\": {\r\n \"w\": 2000,\r\n \"h\": 2000,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_BIT_start_4.svg\"\r\n },\r\n \"_768\": {\r\n \"w\": 2000,\r\n \"h\": 2000,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_BIT_start_4.svg\"\r\n },\r\n \"_512\": {\r\n \"w\": 2000,\r\n \"h\": 2000,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_BIT_start_4.svg\"\r\n },\r\n \"_265\": {\r\n \"w\": 2000,\r\n \"h\": 2000,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_BIT_start_4.svg\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true\r\n },\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {}\r\n ],\r\n \"bgColor\": \"#ffffff\",\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

HUMAN and Technology<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 1,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 7,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

EMPLOYER BRANDING, RECRUITING, CAMPAIGN<\/h3>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 8,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

BRIDGING IT\u00a0is active in the field of IT consulting. With a total of seven locations in Germany and almost 600 employees, they work mainly for large corporations and accompany them on the path of DIGITAL transformation.

<\/h2>

BETTY + BETTY\u00a0supports BRIDGING IT in the area of employer branding in an agile process. Ever if required, we support various internal processes or take over entire topics on a project basis. So far, the employer profile has been analyzed on several levels and the communication with existing and potential employees has been revised on the basis of the defined IDENTITY or enriched with new measures.<\/h2>\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 771,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/BettyUndBetty_Bit_Cover_1_n.svg\",\r\n \"align\": \"top\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1202,\r\n \"attid\": 3773,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/BettyUndBetty_Bit_Cover_1_n.svg\",\r\n \"_4096\": \"\/wp-content\/uploads\/BettyUndBetty_Bit_Cover_1_n.svg\",\r\n \"_3840\": \"\/wp-content\/uploads\/BettyUndBetty_Bit_Cover_1_n.svg\",\r\n \"_3200\": \"\/wp-content\/uploads\/BettyUndBetty_Bit_Cover_1_n.svg\",\r\n \"_2560\": \"\/wp-content\/uploads\/BettyUndBetty_Bit_Cover_1_n.svg\",\r\n \"_1920\": \"\/wp-content\/uploads\/BettyUndBetty_Bit_Cover_1_n.svg\",\r\n \"_1280\": \"\/wp-content\/uploads\/BettyUndBetty_Bit_Cover_1_n.svg\",\r\n \"_1024\": \"\/wp-content\/uploads\/BettyUndBetty_Bit_Cover_1_n.svg\",\r\n \"_768\": \"\/wp-content\/uploads\/BettyUndBetty_Bit_Cover_1_n.svg\",\r\n \"_512\": \"\/wp-content\/uploads\/BettyUndBetty_Bit_Cover_1_n.svg\",\r\n \"_265\": \"\/wp-content\/uploads\/BettyUndBetty_Bit_Cover_1_n.svg\"\r\n },\r\n \"w\": 2400,\r\n \"h\": 1500,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"both\",\r\n \"lightboxoff\": true\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"bottom\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 779,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": null,\r\n \"size\": \"useCustomAspectRatio\",\r\n \"slidesWidth\": \"\",\r\n \"transition\": \"sliding\",\r\n \"customAspectRatioW\": 22,\r\n \"customAspectRatioH\": 10,\r\n \"loop\": \"1\"\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1712,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

IDENTITY\u2014STORY<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1732,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

IDENTITY\u2014STORY<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1731,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

IDENTITY\u2014STORY<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

On the basis of a qualitative analysis, it became clear that content-related project work in a team was the central element and that BRIDGING IT was therefore preferred by current employees as an employer over potential competitors. Accordingly, the person and the project are brought into focus in a comprehensive concept. Depending on the perspective, the developed symbol visualises the person or reveals a binary code that symbolizes the digital world. Beyond the visual, a claim summarizes the central message as simply as possible and serves as a sender for employer issues: DEVELOPING TOGETHER.<\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

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EMPLOYER BRANDING\u2014CAMPAIGN<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1724,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Facebook_1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Facebook_1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Facebook_1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Facebook_1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Facebook_1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Facebook_1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Facebook_1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Facebook_1-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

EMPLOYER BRANDING\u2014CAMPAIGN<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1725,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

EMPLOYER BRANDING\u2014CAMPAIGN<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

The key visual adapts its shape depending on the medium, thus becoming very dynamic and yet still having a high recognition value. Within the framework of a campaign, the key visual and a short explanatory copy are used to guide the user to a special landing page. There, potential employees can find out more about the topic of \\\"Developing TOGETHER\\\" and enter directly into an application or introduction process.\u2028<\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

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EMPLOYER BRANDING\u2014KEY VISUAL<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1711,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

EMPLOYER BRANDING\u2014KEY VISUAL<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

As a consistent continuation of the overall theme \\\"Developing TOGETHER\\\", \\\"Your own PROJECT\\\" takes up the systematics of man and technology on the visual level and uses this simple mechanism to focus entirely on the respective content.\u00a0Depending on your point of view, the focus is on the person and the project or the exact technology the person is developing.<\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

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EMPLOYER BRANDING\u2014CAMPAIGN<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

In a campaign, current innovative projects are gradually presented together with the people responsible for them and used for internal and external communication.<\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

EMPLOYER BRANDING\u2014CAMPAIGN<\/h3>\"\r\n }\r\n ],\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

SERVICES<\/h4>

BRAND STRATEGY, EMPLOYER BRANDING, BRAND COMMUNICATION, HR CAMPAIGN\u00a0 TEAM CONSULTING<\/p>


TEAM<\/h4>

CONSULTING\u2014MATTHIAS BERGHOFF
DESIGN\u2014ANASTASIOS KOUPANTSIS, JOHANNES WINKLER<\/p>


AWARDS<\/h4>

EUROPEAN DESIGN AWARDS\u2014SILVER, BRAND LOGO
HR EXCELLENCE AWARD\u2014FINALIST, RECRUITING CAMPAIGN

\u2190 BACK TO PROJECTS<\/a><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 10,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 4,\r\n \"frameOverflow\": \"\"\r\n }\r\n ]\r\n}","phonegrid":"{\r\n \"colCount\": 12,\r\n \"colGutter\": 2.1,\r\n \"rowGutters\": [\r\n 24,\r\n 4,\r\n 8,\r\n 24,\r\n 20,\r\n 20,\r\n 20,\r\n 20,\r\n 20,\r\n 21\r\n ],\r\n \"frameMargin\": 4,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 0,\r\n \"rowAttrs\": [\r\n {\r\n \"bgimage\": {\r\n \"attid\": 3246,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_Bridgingit_Cover_b.jpg\",\r\n \"sizes\": {\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 814,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_Bridgingit_Cover_b-512x814.jpg\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 422,\r\n \"url\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_Bridgingit_Cover_b-265x422.jpg\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true\r\n },\r\n {},\r\n {},\r\n {\r\n \"classes\": \"wow fadeIn\"\r\n },\r\n {\r\n \"classes\": \"wow fadeInUp\"\r\n },\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {}\r\n ],\r\n \"bgColor\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

HUMAN and technology<\/span><\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 1,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 5\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Employer BRANDING, Recruiting, CAMPAIGN<\/h3>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 9\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

BRIDGING IT is active in the field of IT consulting. With a total of seven locations in Germany and almost 600 employees, they work mainly for large corporations and accompany them on the path of DIGITAL transformation.

BETTY + BETTY supports BRIDGING IT in the area of employer branding in an agile process. Ever if required, we support various internal processes or take over entire topics on a project basis. So far, the employer profile has been analyzed on several levels and the communication with existing and potential employees has been revised on the basis of the defined IDENTITY or enriched with new measures.<\/h2>\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 6\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_Bit_Cover_M_1.jpg\",\r\n \"align\": \"middle\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1017,\r\n \"attid\": 2890,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_Bit_Cover_M_1.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_Bit_Cover_M_1-512x911.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2019\/11\/BettyUndBetty_Bit_Cover_M_1-265x471.jpg\"\r\n },\r\n \"w\": 750,\r\n \"h\": 1334,\r\n \"ar\": 1.7786666666666666,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"top\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1107,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"size\": \"useCustomAspectRatio\",\r\n \"slidesWidth\": null,\r\n \"transition\": \"sliding\",\r\n \"customAspectRatioW\": 19,\r\n \"customAspectRatioH\": 11,\r\n \"loop\": \"1\"\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1712,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_1-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

IDENTITY\u2014STORY<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1731,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_6-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

IDENTITY\u2014STORY<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1732,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_5-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

IDENTITY\u2014STORY<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

On the basis of a qualitative analysis, it became clear that content-related project work in a team was the central element and that BRIDGING IT was therefore preferred by current employees as an employer over potential competitors. Accordingly, the person and the project are brought into focus in a comprehensive concept. Depending on the perspective, the developed symbol visualises the person or reveals a binary code that symbolizes the digital world. Beyond the visual, a claim summarizes the central message as simply as possible and serves as a sender for employer issues: Developing together. <\/span><\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

IDENTITY\u2014STORY<\/h3>\"\r\n }\r\n ],\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"top\",\r\n \"row\": 6,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1111,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"size\": \"useCustomAspectRatio\",\r\n \"slidesWidth\": null,\r\n \"transition\": \"sliding\",\r\n \"customAspectRatioW\": 19,\r\n \"customAspectRatioH\": 11,\r\n \"loop\": \"1\"\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1722,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Anzeige_1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Anzeige_1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Anzeige_1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Anzeige_1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Anzeige_1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Anzeige_1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Anzeige_1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Anzeige_1-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

EMPLOYER BRANDING\u2014CAMPAIGN<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1725,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Rollup_1-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

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EMPLOYER BRANDING\u2014CAMPAIGN<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1723,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Billboard_1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Billboard_1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Billboard_1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Billboard_1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Billboard_1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Billboard_1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Billboard_1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Billboard_1-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

EMPLOYER BRANDING\u2014CAMPAIGN<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

The key visual adapts its shape depending on the medium, thus becoming very dynamic and yet still having a high recognition value. Within the framework of a campaign, the key visual and a short explanatory copy are used to guide the user to a special landing page. There, potential employees can find out more about the topic of \\\"Developing TOGETHER\\\" and enter directly into an application or introduction process.\u2028<\/span><\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

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EMPLOYER BRANDING\u2014KEY VISUAL<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1715,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_4.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_4.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_4-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_4-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_4-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_4-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_4-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Keyvisual_4-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

EMPLOYER BRANDING\u2014KEY VISUAL<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1711,\r\n \"cont\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2018\/12\/BettyUndBetty_BridgingIT_Poster_1-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

EMPLOYER BRANDING\u2014KEY VISUAL<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

As a consistent continuation of the overall theme \\\"Developing TOGETHER\\\", \\\"Your own PROJECT\\\" takes up the systematics of man and technology on the visual level and uses this simple mechanism to focus entirely on the respective content.\u00a0Depending on your point of view, the focus is on the person and the project or the exact technology the person is developing.<\/span><\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

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EMPLOYER BRANDING\u2014CAMPAIGN<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

In a campaign, current innovative projects are gradually presented together with the people responsible for them and used for internal and external communication <\/span><\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

EMPLOYER BRANDING\u2014CAMPAIGN<\/h3>\"\r\n }\r\n ],\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

SERVICES
BRAND STRATEGY, EMPLOYER BRANDING, BRAND COMMUNICATION, HR CAMPAIGN\u00a0

TEAM
CONSULTING\u2014<\/span>Matthias Berghoff
DESIGN\u2014<\/span>Anastasios Koupantsis, Johannes Winkler

AWARDS
EUROPEAN DESIGN AWARDS
\u2014SILVER, Brand Logo
HR EXCELLENCE AWARD
<\/span>\u2014FINALIST, Recruiting Campaign

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