{"id":939,"date":"2017-10-10T17:29:47","date_gmt":"2017-02-25T11:09:18","guid":{"rendered":"http:\/\/new.bettybetty.de\/bailas-contemporary-coiffure-2\/"},"modified":"2020-12-17T14:11:27","modified_gmt":"2020-12-17T13:11:27","slug":"hochschulpreis-david-kopf","status":"publish","type":"post","link":"https:\/\/bettybetty.de\/en\/hochschulpreis-david-kopf\/","title":{"rendered":"HOCHSCHULPREIS DAVID-KOPF"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"grid":"{\r\n \"colCount\": 12,\r\n \"colGutter\": 2.1,\r\n \"rowGutters\": [\r\n 16,\r\n 1,\r\n 4,\r\n 16,\r\n 12,\r\n 12,\r\n 12,\r\n 12,\r\n 4\r\n ],\r\n \"frameMargin\": 6,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 0,\r\n \"rowAttrs\": [\r\n {\r\n \"bgcolor\": \"#000000\",\r\n \"bgimage\": {\r\n \"attid\": 309,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web.jpg\",\r\n \"sizes\": {\r\n \"_1920\": {\r\n \"w\": 1920,\r\n \"h\": 1300,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web-1920x1300.jpg\"\r\n },\r\n \"_1280\": {\r\n \"w\": 1280,\r\n \"h\": 867,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web-1280x867.jpg\"\r\n },\r\n \"_1024\": {\r\n \"w\": 1024,\r\n \"h\": 693,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web-1024x693.jpg\"\r\n },\r\n \"_768\": {\r\n \"w\": 768,\r\n \"h\": 520,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web-768x520.jpg\"\r\n },\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 347,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web-512x347.jpg\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 179,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web-265x179.jpg\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true\r\n },\r\n {\r\n \"bgcolor\": \"#ffffff\"\r\n },\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {\r\n \"bgcolor\": \"#ffffff\",\r\n \"row100vh\": false,\r\n \"classes\": \"wow fadeIn\"\r\n },\r\n {}\r\n ],\r\n \"bgColor\": \"#ffffff\",\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Who threw the STONE?<\/h1>\",\r\n \"align\": \"bottom\",\r\n \"row\": 1,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 0,\r\n \"push\": 1,\r\n \"relid\": 5,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

EDITORIAL DESIGN, PACKAGING DESIGN<\/h3>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 10,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

CSB-SYSTEM AG has been awarding the Hochschulpreis David-Kopf since 2006 and honors young graduates with 10.000 euros who best combine research and business practice.<\/h2>


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PACKAGING DESIGN\u2014MAILING<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

For David, the immediate confrontation with Goliath begins with the momentum of the slingshot; the same happens with the same momentum when opening the mailing. After opening the specially designed envelope, the brochure is revealed, which the recipients of the mailing are asked to take a closer look at in order to learn more about the university prize, its orientation and individual sponsoring activities. The headline system on the envelope and brochure title also makes it clear that the mythological basis of the communication concept is closely linked to the CSB-System AG University Award.<\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

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EDITORIAL DESIGN\u2014BROCHURE<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

In the newly designed sponsoring brochure, the reduced design and natural materials intertwine. Inspired by the battlefield on which David Goliath faced, we have worked with papers of strong character reminiscent of earth and stones.<\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

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SERVICES
BRAND story, Corporate Communication, Editorial Design, Packaging Design<\/h4>


TEAM
CONSULTING\u2014Matthias Berghoff
DESIGN\u2014Anastasios Koupantsis

PRODUCTION
Backes Druck<\/p>


AWARDS
GERMAN DESIGN AWARD\u2014SPECIAL MENTION, Integrated Campaigns and Advertising
GERMAN BRAND AWARD\u2014NOMINEE, Integrated Campaigns and Advertising

\u2190 BACK TO PROJECTS<\/a><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 8,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 0,\r\n \"push\": 1,\r\n \"relid\": 12,\r\n \"frameOverflow\": \"\"\r\n }\r\n ]\r\n}","phonegrid":"{\r\n \"colCount\": 12,\r\n \"colGutter\": 2.1,\r\n \"rowGutters\": [\r\n 24,\r\n 4,\r\n 8,\r\n 24,\r\n 20,\r\n 20,\r\n 20,\r\n 20\r\n ],\r\n \"frameMargin\": 4,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 0,\r\n \"rowAttrs\": [\r\n {\r\n \"bgimage\": {\r\n \"attid\": 309,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web.jpg\",\r\n \"sizes\": {\r\n \"_1920\": {\r\n \"w\": 1920,\r\n \"h\": 1300,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web-1920x1300.jpg\"\r\n },\r\n \"_1280\": {\r\n \"w\": 1280,\r\n \"h\": 867,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web-1280x867.jpg\"\r\n },\r\n \"_1024\": {\r\n \"w\": 1024,\r\n \"h\": 693,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web-1024x693.jpg\"\r\n },\r\n \"_768\": {\r\n \"w\": 768,\r\n \"h\": 520,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web-768x520.jpg\"\r\n },\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 347,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web-512x347.jpg\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 179,\r\n \"url\": \"\/wp-content\/uploads\/2017\/04\/BettyUndBetty_CSB_Brochure_I_F_8_Web-265x179.jpg\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true\r\n },\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {},\r\n {}\r\n ],\r\n \"bgColor\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Who threw the STONE?<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 1,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1107\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

EDITORIAL DESIGN, PACKAGING DESIGN<\/h3>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 11\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

CSB-SYSTEM AG has been awarding the Hochschulpreis David-Kopf since 2006 and honors young graduates with 10.000 euros who best combine research and business practice.<\/h2>

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PACKAGING DESIGN\u2014MAILING<\/h3>\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 952,\r\n \"cont\": \"\/wp-content\/uploads\/2017\/10\/David_Kopf_ED_F1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2017\/10\/David_Kopf_ED_F1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2017\/10\/David_Kopf_ED_F1-1920x1200.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2017\/10\/David_Kopf_ED_F1-1280x800.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2017\/10\/David_Kopf_ED_F1-1024x640.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2017\/10\/David_Kopf_ED_F1-768x480.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2017\/10\/David_Kopf_ED_F1-512x320.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2017\/10\/David_Kopf_ED_F1-265x166.jpg\"\r\n },\r\n \"w\": 1920,\r\n \"h\": 1200,\r\n \"ar\": 0.625,\r\n \"alt\": \"\",\r\n \"caption\": \"

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PACKAGING DESIGN\u2014MAILING<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

For David, the immediate confrontation with Goliath begins with the momentum of the slingshot; the same happens with the same momentum when opening the mailing. After opening the specially designed envelope, the brochure is revealed, which the recipients of the mailing are asked to take a closer look at in order to learn more about the university prize, its focus and individual sponsoring activities. The headline system on the envelope and brochure title also makes it clear that the mythological basis of the communication concept is closely linked to the CSB-System AG University Award.<\/span><\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

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EDITORIAL DESIGN\u2014BROCHURE<\/h3>\"\r\n },\r\n {\r\n \"cont\": \"

In the newly designed sponsoring brochure, the reduced design and natural materials intertwine. Inspired by the battlefield on which David Goliath faced, we have worked with papers of strong character reminiscent of earth and stones.<\/span><\/p>\",\r\n \"type\": \"text\",\r\n \"caption\": \"

EDITORIAL DESIGN\u2014BROCHURE<\/h3>\"\r\n }\r\n ],\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

SERVICES
BRAND story, Corporate Communication, Editorial Design, Packaging Design<\/h4>

TEAM
CONSULTING\u2014Matthias Berghoff
DESIGN\u2014Anastasios Koupantsis

PRODUCTION
Backes Druck<\/h4>

AWARDS
GERMAN DESIGN AWARD
\u2014SPECIAL MENTION, Integrated Campaigns and Advertising
GERMAN BRAND AWARD
\u2014NOMINEE, Integrated Campaigns and Advertising

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