On the basis of a qualitative analysis, it became clear that content-related project work in a team was the central element and that BRIDGING IT was therefore preferred by current employees as an employer over potential competitors. Accordingly, the person and the project are brought into focus in a comprehensive concept. Depending on the perspective, the developed symbol visualises the person or reveals a binary code that symbolizes the digital world. Beyond the visual, a claim summarizes the central message as simply as possible and serves as a sender for employer issues: Developing together.

The key visual adapts its shape depending on the medium, thus becoming very dynamic and yet still having a high recognition value. Within the framework of a campaign, the key visual and a short explanatory copy are used to guide the user to a special landing page. There, potential employees can find out more about the topic of "Developing TOGETHER" and enter directly into an application or introduction process.