The LOGO is inspired by the B of the protagonist Bailas, a strand of his guests' hair and the different perspectives when both communicate with each other in the studio, either directly or indirectly through the mirror. Depending on the view of the signet, one can not only recognize a B and a strand of hair, but also two connected C's, which stand for Contemporary Coiffure.

As an element of a dynamic communication concept, the word mark can adapt to any medium. Its size is defined by the specific communication medium.

Specially selected business papers with individual embossing underline the EXCLUSIVE claim of the brand and round off the experience in the studio.

The corporate design is characterised by the combination of clear, minimalist design and the use of high-quality materials with exclusive finishes. By using different coloured foil cuts, business cards are created which can be selected according to the hair colour of the recipient.


The GT Sectra font (from Grilli Type) ensures good readability and convinces with clear cuts in its curves for a concisely typeface. Together with GT Walsheim (also Grilli Type), this results in a contemporary typeface with a high aesthetic effect and exclusive touch.

BLACK stands for elegance, confidence, timelessness and coolness. In addition, metallic shades in silver, which symbolise a mirror, and the colours gold, copper and platinum, which are reminiscent of individual hair colours, are used as accent colours.