For David, the immediate confrontation with Goliath begins with the momentum of the slingshot; the same happens with the same momentum when opening the mailing. After opening the specially designed envelope, the brochure is revealed, which the recipients of the mailing are asked to take a closer look at in order to learn more about the university prize, its orientation and individual sponsoring activities. The headline system on the envelope and brochure title also makes it clear that the mythological basis of the communication concept is closely linked to the CSB-System AG University Award.

In the newly designed sponsoring brochure, the reduced design and natural materials intertwine. Inspired by the battlefield on which David Goliath faced, we have worked with papers of strong character reminiscent of earth and stones.