Over 3,000 fan interviews have confirmed that experiencing a Fortuna home-match together means more than just 90 minutes of football. It means goose bumps for many before, during and after the game. Transferred to the mailing, the 17 home-match tickets therefore stand for more than just 17 x 90 minutes of football. They stand for the experience of 17 x Fortuna Düsseldorf - for 17 x 95. In addition, the mailing is accompanied by another card that the recipient can donate to one of the Fortuna social projects. The community aspect of the Fortuna brand is thus addressed on several levels and leads to the mailing's motto: 18 x 95.

In addition to the story, which is taken up via the motto and the enclosed cover letter, the experience is also accentuated on a haptic and visual level. The folded cover is embossed and finished with a special haptic foil. Together with the colour combination of red, gold and white, a high-quality mailing is created.