Betty und Betty was founded in 2008 by Anastasios Koupantsis and fellow students in Düsseldorf. Since 2012 Matthias Berghoff is partner and managing director. Our team includes designers, architects, consultants and software developers who think and work in an interdisciplinary approach. Always with the ambition to think outside the box and to add a special value with their personalities.
MATTHIAS BERGHOFF → advises managers on installing identity as a leadership and management process. He studied economics and work and organizational psychology. Matthias accompanies people in enterprises as a consultant and trainer on the way to reflect on existing processes and discover new ones. In the context of an increasingly dynamic competition, he is constantly searching for individual answers to the complex requirements in the areas of communication and brand building.
ANASTASIOS KOUPANTSIS ← is constantly exploring new ways to make the various facets of identity visually tangible. He studied communication design at the Düsseldorf University of Applied Sciences. His focus at the time on corporate design, typography and editorial design led him through design research with his documentary film "Designreport Greece" to INTERDISCIPLINARY PROJECTS that combine analogue, digital and spatial communication. As Creative Director, Anastasios is always looking for solutions that combine current concepts with tomorrow's visual trends.
Interdisciplinary from consulting to emotional branding and experience-oriented interior design. We turn visions into stories that can be experienced on several levels. Always with the goal of making identities holistically visible. On a project basis or through permanent support.
BRAND ARCHITECTURE
BRAND DEVELOPMENT
BRAND MANAGEMENT
BRAND IMPLEMENTATION
BRAND STRATEGY
BRAND STORY
CHANGE PROCESSES
COACHING
COMMUNICATION
COMMUNICATION STRATEGY
DESIGNCONSULTING
HR MANAGEMENT
HUMAN RESOURCES DEVELOPMENT
IDENTITY
ORGANISATIONAL DEVELOPMENT
QUALITATIVE MARKET RESEARCH
WORKSHOPS
BRANDING
BRAND DESIGN
CORPORATE DESIGN
CORPORATE IDENTITY
DESIGN RESEARCH
DIGITAL DESIGN
EDITORIAL DESIGN
EXHIBITION DESIGN
INFORMATION DESIGN
INTERACTIVE DESIGN
interior design
REPORTING
RETAIL DESIGN
SIGNAGE
PACKAGING DESIGN
URBAN DESIGN
WAYFINDING
We are a partner for all those who want to run their business with a clear identity. We work with small and large companies. Whether local or global, B2B or B2C.
BST ARCHITEKTEN
BAILAS CONTEMPORARY COIFFURE
CASSINI CONSULTING AG
INWIS
THOMAS KÖRZEL
SHANNA STRAUSS
ENBW
CANAVU
STELLA ACHENBACH
LOFT
FUCHSJAGD BRAUHAUS
PUBLIC BAR
PRODENTAL
SAN MEDICUS
MEDIENSERVICE GMBH
CANAVU
STELLA ACHENBACH
DMT—DÜSSELDORF MARKETING & TOURISMUS
STADT DÜSSELDORF
STADT ERKRATH
GIZ—DEUTSCHE GESELLSCHAFT FÜR INTERNATIONALE ZUSAMMENARBEIT
WIRTSCHAFTSFÖRDERUNG DÜSSELDORF
ALLBAU
GGW
KURATORIUM NRW
WIR—WOHNEN IM REVIER
FORTUNA DÜSSELDORF
INFRONT SPORTS
ALERI SOLUTIONS
BRIDGING IT
CRAFTING IT
CSB SYSTEM AG
GLOTECH
LEHMANN NATUR
NEW LITERS
Always with the ambition to work in a pioneering way and to make evolution possible. Our own and those of our clients. In recent years, we have received several national and international awards for this.
DEZEEN AWARDS
LONGLIST Graphic Design—BST Architekten
LONGLIST Graphic Design—Allbau AG
GERMAN BRAND AWARD
WINNER Corporate Design—BST Architekten
GERMAN DESIGN AWARD
WINNER Corporate Design—BST Architekten
ART DIRECTORS CLUB GERMANY
SPECIAL MENTION Logodesign—BST Architekten
SPECIAL MENTION Corporate Design—BST Architekten
CORPORATE DESIGN PREIS
NOMINEE Logotype Design—BST Architekten
EUROPEAN DESIGN AWARDS
SILVER Brand Logo—Bridging IT
SILVER Annual Report—Allbau AG
HR EXCELLENCE AWARD
FINALIST Recruiting Concept—Bridging IT
TOP SALON AWARD
NOMINEE Design—BAILAS Contemporary Coiffure
NOMINEE Concept—BAILAS Contemporary Coiffure
TOP 15 SALONS In Germany—BAILAS Contemporary Coiffure
ART DIRECTORS CLUB GERMANY
SPECIAL MENTION Logodesign—FUCHSJAGD Brauhaus
GERMAN BRAND AWARD
NOMINEE Integrated Campaigns—Hochschulpreis DAVID—KOPF
NOMINEE Corporate Identity—FUCHSJAGD Brauhaus
NOMINEE Corporate Identity—PRODENTAL
GERMAN DESIGN AWARD
SPECIAL MENTION Integrated Campaigns—Hochschulpreis DAVID—KOPF
SPECIAL MENTION Corporate Identity—FUCHSJAGD Brauhaus
BEHANCE
APPRECIATION Branding—FUCHSJAGD Brauhaus
EUROPEAN DESIGN AWARDS
BRONZE Corporate Design—PRODENTAL
GERMAN DESIGN AWARD
NOMINEE Integrated Campaigns—Hochschulpreis DAVID—KOPF
NOMINEE Corporate Identity—FUCHSJAGD Brauhaus
NOMINEE Corporate Identity—PRODENTAL
DESIGN MADE IN GERMANY
NOMINEE Webdesign—BETTY + BETTY
DW ZUKUNFTSPREIS
SPECIAL MENTION Concept—WIR—Wohnen Im Revier
BEHANCE
APPRECIATION Branding—STADT Düsseldorf
EUROPEAN DESIGN AWARDS
FINALIST Digital Selfpromotion—BETTY + BETTY
AWWWARDS
SPECIAL MENTION Webdesign—BETTY + BETTY
FRENCH DESIGN INDEX AWARD
SITE OF THE DAY Webdesign—BETTY + BETTY
EVGE—GREEK DESIGN AND ILLUSTRATION AWARDS
SPECIAL MENTION Self–Initiated Project—Designreport GREECE
HR EXCELLENCE AWARD
GOLD Employer Branding—WIR WOHNEN IM REVIER
We like to discuss new topics and developments with our clients, partners and colleagues from different disciplines. In the audience and on the podium. At large conferences or in small groups.
VDI—ASSOCIATION OF GERMAN ENGINEERS
RECRUITING DAY—Successful team communication
Nuremberg, GER
UNITY MEDIA
DIGITAL IMAGINATION CHALLANGE—Deaf Magazine
Berlin, GER
VDI—ASSOCIATION OF GERMAN ENGINEERS
RECRUITING DAY—Successful team communication
Karlsruhe, GER
ALLIANCE OF GERMAN DESIGNERS
NETWORK MEETING—Identity, process and work
Düsseldorf, GER
TAYLOR WESSING
OPEN MIC—Identity in the modern business world
Düsseldorf, GER
VDI—ASSOCIATION OF GERMAN ENGINEERS
RECRUITING DAY—The art of communication
Mannheim, GER
ADOBE
CREATIVE JAM—Battle
Düsseldorf, GER
TYPO BERLIN
ADOBE PORTFOLIO—Battle Final
Berlin, GER
WIR–WOHNEN IM REVIER
ARBEITSKREIS PERSONAL—Motivation of the unmotivated
Essen, GER
AGW—Alliance of large housing companies
SPECIALIST CONFERENCE—Junior development programs
Mannheim, GER
AKTION MENSCH
INCLUSION 2025—Inclusion 4.0
Berlin, GER
BEHANCE
PORTFOLIO REVIEW—Branding of the city of Düsseldorf
Düsseldorf, GER
FEDERAL ASSOCIATION OF INDEPENDENT CONSULTANTS
SPECIALIST CONFERENCE—Marketing via Social Media
Hannover, GER
UNIVERSITY OF APPLIED SCIENCES DORTMUND
TALK AND MOVIE REVIEW—Designreport Greece
Dortmund, GER
BETAHAUS BERLIN
PEOPLE AT BETA FESTIVAL—Designreport Greece
Berlin, GER
BIENNALE DE LA MEDITERANNEE
TALK AND MOVIE REVIEW—Designreport Greece
Thessaloniki, GRE
ONASSIS CULTURAL CENTER
TALK AND MOVIE REVIEW—Designreport Greece
Athens, GRE
UNIVERSITY OF APPLIED SCIENCES DÜSSELDORF
TALK AND MOVIE REVIEW—Designreport Greece
Düsseldorf, GER
Our projects are published and discussed in leading magazines and blogs of various disciplines.
AIT MAGAZIN—GER
ARCHILOVERS—INT
ARCHISEARCH—GRE
RETAIL DESIGN BLOG—INT
SOJOURNAL—GER
AWWWARDS—INT
DESIGNMILK—USA
+DESIGN MAGAZINE—GRE
DESIGN MADE IN GERMANY—GER
FONTBLOG—GER
FRENCH DESIGN INDEX—FR
LEIBAL—USA
LOS LOGOS 8—GER
KLIKKENTHEKE—GRE
MARKENFAKTOR—GER
MINIMAL STUFF MAGAZINE—UK
MINDSPARKLE MAGAZINE—GER
NOVUM MAGAZINE—GER
PAGE MAGAZINE—GER
SELECTION—GER
SITEINSPIRE—GER
SLANTED—GER
TRENDLIST—UK
ELLE—GER
FRISEURWELT—GER
IGNANT—GER
LIFO—GRE
LUXOS—IT
TOPHAIR—GER
HORIZONT—GER
WUV—GER
BILD—GER
LIFO—GRE
NRZ—GER
RHEINISCHE POST—GER
The studio was founded in 2008 by Anastasios Koupantsis and fellow students in Düsseldorf. Since 2012 Matthias Berghoff is partner and managing director. Our team includes designers, architects, consultants and software developers who think and work in an interdisciplinary approach. Always with the ambition to think outside the box and to add a special value with their personalities.
MATTHIAS BERGHOFF → advises managers on installing identity as a leadership and management process. He studied economics and work and organizational psychology. Matthias accompanies people in enterprises as a consultant and trainer on the way to reflect on existing processes and discover new ones. In the context of an increasingly dynamic competition, he is constantly searching for individual answers to the complex requirements in the areas of communication and brand building.
ANASTASIOS KOUPANTSIS ← is constantly exploring new ways to make the various facets of identity visually tangible. He studied communication design at the Düsseldorf University of Applied Sciences. His focus at the time on corporate design, typography and editorial design led him through design research with his documentary film "Designreport Greece" to INTERDISCIPLINARY PROJECTS that combine analogue, digital and spatial communication. As Creative Director, Anastasios is always looking for solutions that combine current concepts with tomorrow's visual trends.
Interdisciplinary from consulting to emotional branding and experience-oriented interior design. We turn visions into stories that can be experienced on several levels. Always with the goal of making identities holistically visible. On a project basis or through permanent support.
CONSULTING
BRAND ARCHITECTURE
BRAND DEVELOPMENT
BRAND MANAGEMENT
BRAND IMPLEMENTATION
BRAND STRATEGY
BRAND STORY
CHANGE PROCESSES
COACHING
COMMUNICATION
COMMUNICATION STRATEGY
DESIGNCONSULTING
HR MANAGEMENT
HUMAN RESOURCES DEVELOPMENT
IDENTITY
ORGANISATIONAL DEVELOPMENT
QUALITATIVE MARKET RESEARCH
WORKSHOPS
DESIGN
BRANDING
BRAND DESIGN
CORPORATE DESIGN
CORPORATE IDENTITY
DESIGN RESEARCH
DIGITAL DESIGN
EDITORIAL DESIGN
EXHIBITION DESIGN
INFORMATION DESIGN
INTERACTIVE DESIGN
interior design
REPORTING
RETAIL DESIGN
SIGNAGE
PACKAGING DESIGN
URBAN DESIGN
WAYFINDING
We are a partner for all those who want to run their business with a clear identity. We work with small and large companies. Whether local or global, B2B or B2C.
ARCHITECTURE
BST ARCHITEKTEN
BEAUTY
BAILAS CONTEMPORARY COIFFURE
CONSULTING
CASSINI CONSULTING AG
INWIS
THOMAS KÖRZEL
SHANNA STRAUSS
ENERGY
ENBW
FASHION
CANAVU
STELLA ACHENBACH
GASTRONOMY
LOFT
FUCHSJAGD BRAUHAUS
PUBLIC BAR
HEALTH
PRODENTAL
SAN MEDICUS
MEDIA
MEDIENSERVICE GMBH
PUBLIC SECTOR
DMT—DÜSSELDORF MARKETING & TOURISMUS
STADT DÜSSELDORF
STADT ERKRATH
GIZ—DEUTSCHE GESELLSCHAFT FÜR INTERNATIONALE ZUSAMMENARBEIT
WIRTSCHAFTSFÖRDERUNG DÜSSELDORF
REAL ESTATE
ALLBAU
GGW
KURATORIUM NRW
WIR—WOHNEN IM REVIER
SPORTS
FORTUNA DÜSSELDORF
INFRONT SPORTS
TECHNOLOGY
ALERI SOLUTIONS
BRIDGING IT
CRAFTING IT
CSB SYSTEM AG
GLOTECH
TRADE
LEHMANN NATUR
NEW LITERS
Always with the ambition to work in a pioneering way and to make evolution possible. Our own and those of our clients. In recent years, we have received several national and international awards for this.
2020
DEZEEN AWARDS
LONGLIST Graphic Design
—BST Architekten
LONGLIST Graphic Design
—Allbau AG
GERMAN BRAND AWARD
WINNER Corporate Design
—BST Architekten
GERMAN DESIGN AWARD
WINNER Corporate Design
—BST Architekten
2019
ART DIRECTORS CLUB GERMANY
SPECIAL MENTION Logodesign
—BST Architekten
SPECIAL MENTION Corporate Design
—BST Architekten
CORPORATE DESIGN PREIS
NOMINEE Logotype Design
—BST Architekten
EUROPEAN DESIGN AWARDS
SILVER Brand Logo
—Bridging IT
SILVER Annual Report
—Allbau AG
2018
HR EXCELLENCE AWARD
FINALIST Recruiting Concept
—Bridging IT
TOP SALON AWARD
NOMINEE Design
—BAILAS Contemporary Coiffure
NOMINEE Concept
—BAILAS Contemporary Coiffure
TOP 15 SALONS In Germany
—BAILAS Contemporary Coiffure
2017
ART DIRECTORS CLUB GERMANY
SPECIAL MENTION Logodesign
—FUCHSJAGD Brauhaus
GERMAN BRAND AWARD
NOMINEE Integrated Campaigns
—Hochschulpreis DAVID—KOPF
NOMINEE Corporate Identity
—FUCHSJAGD Brauhaus
NOMINEE Corporate Identity
—PRODENTAL
GERMAN DESIGN AWARD
SPECIAL MENTION Integrated Campaigns
—Hochschulpreis DAVID—KOPF
SPECIAL MENTION Corporate Identity
—FUCHSJAGD Brauhaus
2016
BEHANCE
APPRECIATION Branding
—FUCHSJAGD Brauhaus
EUROPEAN DESIGN AWARDS
BRONZE Corporate Design
—PRODENTAL
GERMAN DESIGN AWARD
NOMINEE Integrated Campaigns
—Hochschulpreis DAVID—KOPF
NOMINEE Corporate Identity
—FUCHSJAGD Brauhaus
NOMINEE Corporate Identity
—PRODENTAL
2015
DESIGN MADE IN GERMANY
NOMINEE Webdesign
—BETTY + BETTY
DW ZUKUNFTSPREIS
SPECIAL MENTION Concept
—WIR Wohnen Im Revier
2014
BEHANCE
APPRECIATION Branding
—STADT Düsseldorf
EUROPEAN DESIGN AWARDS
FINALIST Digital Selfpromotion
—BETTY + BETTY
2013
AWWWARDS
SPECIAL MENTION Webdesign
—BETTY + BETTY
FRENCH DESIGN INDEX AWARD
SITE OF THE DAY Webdesign
—BETTY + BETTY
2012
EVGE—GREEK DESIGN AND ILLUSTRATION AWARDS
SPECIAL MENTION Self–Initiated Project
—Designreport GREECE
HR EXCELLENCE AWARD
GOLD Employer Branding
—WIR WOHNEN IM REVIER
We like to discuss new topics and developments with our clients, partners and colleagues from different disciplines. In the audience and on the podium. At large conferences or in small groups.
2019
VDI—ASSOCIATION OF GERMAN ENGINEERS
RECRUITING DAY
—Successful team communication
Nuremberg, GER
2018
UNITY MEDIA
DIGITAL IMAGINATION CHALLANGE
—Deaf Magazine
Berlin, GER
VDI—ASSOCIATION OF GERMAN ENGINEERS
RECRUITING DAY
—Successful team communication
Karlsruhe, GER
2017
ALLIANCE OF GERMAN DESIGNERS
NETWORK MEETING
—Identity, process and work
Düsseldorf, GER
TAYLOR WESSING
OPEN MIC
—Identity in the modern business world
Düsseldorf, GER
VDI—ASSOCIATION OF GERMAN ENGINEERS
RECRUITING DAY
—The art of communication
Mannheim, GER
2016
ADOBE
CREATIVE JAM
—Battle
Düsseldorf, GER
TYPO BERLIN
ADOBE PORTFOLIO
—Battle Final
Berlin, GER
WIR–WOHNEN IM REVIER
ARBEITSKREIS PERSONAL
—Motivation of the unmotivated
Essen, GER
2015
AGW—Alliance of large housing companies
SPECIALIST CONFERENCE
—Junior development programs
Mannheim, GER
2014
AKTION MENSCH
INCLUSION 2025
—Inclusion 4.0
Berlin, GER
2013
BEHANCE
PORTFOLIO REVIEW
—Branding of the city of Düsseldorf
Düsseldorf, GER
FEDERAL ASSOCIATION OF INDEPENDENT CONSULTANTS
SPECIALIST CONFERENCE
—Marketing via Social Media
Hannover, GER
2012
UNIVERSITY OF APPLIED SCIENCES DORTMUND
TALK AND MOVIE REVIEW
—Designreport Greece
Dortmund, GER
BETAHAUS BERLIN
PEOPLE AT BETA FESTIVAL
—Designreport Greece
Berlin, GER
2011
BIENNALE DE LA MEDITERANNEE
TALK AND MOVIE REVIEW
—Designreport Greece
Thessaloniki, GRE
ONASSIS CULTURAL CENTER
TALK AND MOVIE REVIEW
—Designreport Greece
Athens, GRE
UNIVERSITY OF APPLIED SCIENCES DÜSSELDORF
TALK AND MOVIE REVIEW
—Designreport Greece
Düsseldorf, GER
Our projects are published and discussed in leading magazines and blogs of various disciplines.
ARCHITECTURE
AIT MAGAZIN—GER
ARCHILOVERS—INT
ARCHISEARCH—GRE
RETAIL DESIGN BLOG—INT
SOJOURNAL—GER
DESIGN
AWWWARDS—INT
DESIGNMILK—USA
+DESIGN MAGAZINE—GRE
DESIGN MADE IN GERMANY—GER
FONTBLOG—GER
FRENCH DESIGN INDEX—FR
LEIBAL—USA
LOS LOGOS 8—GER
KLIKKENTHEKE—GRE
MARKENFAKTOR—GER
MINIMAL STUFF MAGAZINE—UK
MINDSPARKLE MAGAZINE—GER
NOVUM MAGAZINE—GER
PAGE MAGAZINE—GER
SELECTION—GER
SITEINSPIRE—GER
SLANTED—GER
TRENDLIST—UK
LIFESTYLE
ELLE—GER
FRISEURWELT—GER
IGNANT—GER
LIFO—GRE
LUXOS—IT
TOPHAIR—GER
MARKETING
HORIZONT—GER
WUV—GER
NEWS
BILD—GER
LIFO—GRE
NRZ—GER
RHEINISCHE POST—GER