Fresh, varied and with a lot of white space: Through a striking and colourful design, the concept manages to reproduce the partly complex factual connections and analysis topics in an understandable way.
The set of pictograms specially developed for the report increases the dynamics within the individual subject areas and makes it easier to transfer the analysis results. Due to the diversified design, the reader is always activated anew to deal with the contents.
The complex analysis results are presented in a playful and colourful way with placative information graphics. Distributed over the individual chapters, they give the brochure a greater reading dynamic.
SERVICES
COMMUNICATION STRATEGY, CONTENT, EDITORIAL DESIGN, INFORMATION DESIGN, REPORTING
TEAM
CONSULTING—MATTHIAS BERGHOFF
DESIGN—ANASTASIOS KOUPANTSIS, JOHANNES WINKLER
PRINT
DAS DRUCKHAUS
AWARDS
EUROPEAN DESIGN AWARDS—SILVER, ANNUAL REPORT
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Fresh, varied and with a lot of white space: Through a striking and colourful design, the concept manages to reproduce the partly complex factual connections and analysis topics in an understandable way.
The set of pictograms specially developed for the report increases the dynamics within the individual subject areas and makes it easier to transfer the analysis results. Due to the diversified design, the reader is always activated anew to deal with the contents.
The complex analysis results are presented in a playful and colourful way with placative information graphics. Distributed over the individual chapters, they give the brochure a greater reading dynamic.
© 2020 BETTY + BETTY
© 2020 BETTY + BETTY
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