Various ANGLES

IDENTITY, CORPORATE DESIGN, DIGITAL DESIGN

BST ARCHITECTS create spaces in the fields of industry, commerce, education, culture and leisure. Above all, they use the diversity of DIFFERENT perspectives to harmonize the needs of the client, the wishes of the users and their own architectural standards.

BETTY + BETTY has clearly defined the identity that has grown over the years and VISUALIZED it with the help of a tangible brand story in a new design concept.

BST works between 2D (design, draft) and 3D (finished building). On the way to the finished building, BST always incorporates several perspectives into the project - the needs of the users, the requirements of the client and the architects' own demands. Isometry combines 2D and 3D as a graphic form of representation and, in a simplified form, forms the framework for the design concept. Within this framework, among other things, isometric letters have been created, which are repeatedly rearranged depending on the content and medium and thus symbolise the different perspectives. 

IDENTITY—STORY

The various aspects of the story are reflected not only in the key visual, but in the entire corporate design. The individual letters can be displayed differently as key visuals on each means of communication and thus frame the respective content. In addition, the underlying grid determines the design or is even integrated as a design element in individual communication tools. To illustrate the different perspectives, entire text blocks with different reading and viewing directions are arranged on particular communication media. The theme is also carried on the business cards via the photos of the individual actors.

CORPORATE DESIGN—STATIONERY

The new typeface underlines the identity of BST. Maison Neue (by Milieu Grotesque) is a contemporary grotesque typeface with a harmonious effect. Maison Neue Mono complements the typeface in the display of numbers and calculated values.

CORPORATE DESIGN—TYPOGRAPHY

The reduced design with different shades of grey provides the necessary contrast to draw attention to the content: the actors, the architecture and its details.

CORPORATE DESIGN—COLOR CONCEPT

A dynamic document folder can be compiled again and again for presentations and acquisition. Depending on the project, the predefined cases can be selected and inserted and thus special needs can be met. 

CORPORATE COMMUNICATION—PORTFOLIO

In addition to business equipment, smaller accessories such as bags or coffee cups allow identity to become visible in everyday life and in conversations with clients.

CORPORATE COMMUNICATION—ACCESSORIES

The contemporary website presents various content topics in a clear and varied manner with the help of the minimalist design. The topic of the different points of view is taken up again with detailed process descriptions, matching project examples as well as personal statements of the BST team.

DIGITAL DESIGN—WEBSITE

SERVICES

IdentitY, BRAND STRATEGY, Corporate Design, Digital Design, Editorial Design

TEAM
CONSULTING—Matthias Berghoff
DESIGN—Anastasios Koupantsis, Johannes Winkler

AWARDS
ART DIRECTORS CLUB GERMANY—SPECIAL MENTION, Logo Design
ART DIRECTORS CLUB GERMANY—SPECIAL MENTION, Corporate Design
CORPORATE DESIGN PREIS—NOMINEE, Logotype Design
GERMAN DESIGN AWARD—WINNER, Corporate Design
GERMAN BRAND AWARD—WINNER, Corporate Design

PRESS
DESIGN MADE IN GERMANY, THE BRAND IDENTITY, VISUELLE

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