Customize IT

CRAFTING IT is a subsidiary of IT-Consultancy BRIDGING IT and is responsible for service, support and further development of IT systems. With a clear employer communication, the attractiveness of Magdeburg as a location should be credibly communicated and the profile towards the surrounding competition should be increased.

BETTY + BETTY has analysed the status quo and, on the basis of a comprehensive STORY, is focusing on the individual advantages of work organisation at CRAFTING IT over existing and new employees.

CRAFTING IT offers its employees the greatest possible freedom in planning their work. Everybody has the possibility to design his job in the way that suits him best. The claim "Customize IT", in connection with activities in the IT services sector, sums up this creative freedom in a nutshell. It visually picks up on the function of a Slider and is presented in a different way each time as a dynamic key visual.

EMPLOYER BRANDING——DYNAMIC KEY VISUAL

A twelve-page brochure presents the individual employer benefits in a varied manner along the four main categories of working environment, further education, work-life balance and teamwork. The design grid is so flexibly conceived that the respective page layout adapts to the amount of content and thus the overall story is taken up again.

BRAND COMMUNICATION——BROCHURE

With scarves and bags as welcome gifts or as give-aways at trade fairs: Crafting-IT employees become brand ambassadors and contribute to profiling the company's employer brand.

BRAND COMMUNICATION——ACCESSORIES

SERVICES
CONSULTING, BRAND STORY, COMMUNICATION STRATEGY, BRANDING, BRAND COMMUNICATION, EDITORIAL DESIGN

TEAM
CONSULTING——MATTHIAS BERGHOFF
DESIGN——IGA ALBERSKA, ANASTASIOS KOUPANTSIS, KATHARINA WITTER

← BACK TO PROJECTS