CRAFTING IT offers its employees the greatest possible freedom in planning their work. Everybody has the possibility to design his job in the way that suits him best. The claim "Customize IT", in connection with activities in the IT services sector, sums up this creative freedom in a nutshell. It visually picks up on the function of a Slider and is presented in a different way each time as a dynamic key visual.
A twelve-page brochure presents the individual employer benefits in a varied manner along the four main categories of working environment, further education, work-life balance and teamwork. The design grid is so flexibly conceived that the respective page layout adapts to the amount of content and thus the overall story is taken up again.
With scarves and bags as welcome gifts or as give-aways at trade fairs: Crafting-IT employees become brand ambassadors and contribute to profiling the company's employer brand.
SERVICES
CONSULTING, BRAND STORY, COMMUNICATION STRATEGY, BRANDING, BRAND COMMUNICATION, EDITORIAL DESIGN
TEAM
CONSULTING—MATTHIAS BERGHOFF
DESIGN—IGA ALBERSKA, ANASTASIOS KOUPANTSIS, KATHARINA WITTER
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CRAFTING IT offers its employees the greatest possible freedom in planning their work. Everybody has the possibility to design his job in the way that suits him best. The claim "Customize IT", in connection with activities in the IT services sector, sums up this creative freedom in a nutshell. It visually picks up on the function of a Slider and is presented in a different way each time as a dynamic key visual.
A twelve-page brochure presents the individual employer benefits in a varied manner along the four main categories of working environment, further education, work-life balance and teamwork. The design grid is so flexibly conceived that the respective page layout adapts to the amount of content and thus the overall story is taken up again.
With scarves and bags as welcome gifts or as give-aways at trade fairs: Crafting-IT employees become brand ambassadors and contribute to profiling the company's employer brand.
© 2020 BETTY + BETTY
© 2020 BETTY + BETTY
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