BETTY + BETTY
BETTY + BETTY
BETTY + BETTY

How much is a SMILE?

EDITORIAL DESIGN, INFORMATION DESIGN

PRODENTAL is one of the leading manufacturers of foreign dental prostheses. Together with the production site in Izmir, Turkey, around 300 employees in the family-run company work daily on the clearly formulated company mission: A smile doesn’t have to be expensive.

BETTY + BETTY has developed a company brochure especially for dentists. After the successful initial contact, the practice team receives all important information about the company and essential background information to inform patients specifically about PRODENTAL dental prostheses.

BETTY + BETTY

Along the individual themes and services, the story conceived around the brand values of Prodental and the company claim "A smile doesn't have to be expensive" is told appropriately and is specially geared to the target group "dentists". The individually designed dynamic icons, which were developed on the basis of the company logo, link the story on a visual level and thus support the storytelling on the individual pages of the brochure.

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

BETTY + BETTY

Within the given design system, pictograms have been created on the basis of soft shapes, clear lines and circles, which distinguish individual content elements and help to emotionalize certain statements more strongly and bring them into the focus of the viewer's attention.

INFORMATION DESIGN—PICTOGRAMS

INFORMATION DESIGN—PICTOGRAMS

INFORMATION DESIGN—PICTOGRAMS

INFORMATION DESIGN—PICTOGRAMS

INFORMATION DESIGN—PICTOGRAMS

SERVICES
EDITORIAL, Editorial Design, Information Design

TEAM
CONSULTING—Matthias Berghoff
DESIGN—Anastasios Koupantsis

PRODUCTION
Backes Druck

AWARDS
EUROPEAN DESIGN AWARDS—BRONZE, CORPORATE DESIGN

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BETTY + BETTY

How much is a SMILE?

EDITORIAL DESIGN, INFORMATION DESIGN

PRODENTAL is one of the leading manufacturers of foreign dental prostheses. Together with the production site in Izmir, Turkey, around 300 employees in the family-run company work daily on the clearly formulated company mission: A smile doesn’t have to be expensive.

BETTY + BETTY has developed a company brochure especially for dentists. After the successful initial contact, the practice team receives all important information about the company and essential background information to inform patients specifically about PRODENTAL dental prostheses.

BETTY + BETTY

Along the individual themes and services, the story conceived around the brand values of Prodental and the company claim "A smile doesn't have to be expensive" is told appropriately and is specially geared to the target group "dentists". The individually designed dynamic icons, which were developed on the basis of the company logo, link the story on a visual level and thus support the storytelling on the individual pages of the brochure.

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

EDITORIAL DESIGN—BROCHURE

BETTY + BETTY

Within the given design system, pictograms have been created on the basis of soft shapes, clear lines and circles, which distinguish individual content elements and help to emotionalize certain statements more strongly and bring them into the focus of the viewer's attention.

INFORMATION DESIGN—PICTOGRAMS

INFORMATION DESIGN—PICTOGRAMS

INFORMATION DESIGN—PICTOGRAMS

INFORMATION DESIGN—PICTOGRAMS

INFORMATION DESIGN—PICTOGRAMS

SERVICES
EDITORIAL, Editorial Design, Information Design

TEAM
CONSULTING—Matthias Berghoff
DESIGN—Anastasios Koupantsis

PRODUCTION
Backes Druck

AWARDS
EUROPEAN DESIGN AWARDS
—BRONZE, CORPORATE DESIGN

← BACK TO PROJECTS