Along the individual themes and services, the story conceived around the brand values of Prodental and the company claim "A smile doesn't have to be expensive" is told appropriately and is specially geared to the target group "dentists". The individually designed dynamic icons, which were developed on the basis of the company logo, link the story on a visual level and thus support the storytelling on the individual pages of the brochure.
Within the given design system, pictograms have been created on the basis of soft shapes, clear lines and circles, which distinguish individual content elements and help to emotionalize certain statements more strongly and bring them into the focus of the viewer's attention.
SERVICES
EDITORIAL, Editorial Design, Information Design
TEAM
CONSULTING—Matthias Berghoff
DESIGN—Anastasios Koupantsis
PRODUCTION
Backes Druck
AWARDS
EUROPEAN DESIGN AWARDS—BRONZE, CORPORATE DESIGN
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Along the individual themes and services, the story conceived around the brand values of Prodental and the company claim "A smile doesn't have to be expensive" is told appropriately and is specially geared to the target group "dentists". The individually designed dynamic icons, which were developed on the basis of the company logo, link the story on a visual level and thus support the storytelling on the individual pages of the brochure.
Within the given design system, pictograms have been created on the basis of soft shapes, clear lines and circles, which distinguish individual content elements and help to emotionalize certain statements more strongly and bring them into the focus of the viewer's attention.
© 2020 BETTY + BETTY
© 2020 BETTY + BETTY
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